L’Oréal Philippines' Beauty for a Better Life Celebrates One Year of Changing Women's Lives

By Ramona Jessica Nadong - April 08, 2018

Gone are the days wherein women are only considered as "homemakers" and "plain housewives". Today, we now celebrate being a woman and how we acquired the skills normally men have. We are not just staying in our comfort zone but rather we're eager to try more and be adventurous. This definitely changed our lives and how society sees us which is a very good impression to our younger generation to see and hopefully acquire.

Over this years,  L’Oréal has been one of the partners of women towards a more beautiful life; they have also opened different opportunities towards their career paths. One of which is their project called "Beauty For a Better Life" which aims to create a long-term social impact most especially to women who are in vulnerable social or economic situations.


Launched last April 2017, L’Oréal Philippines' Beauty For a Better Life had completed one year of full training for three batches of beneficiaries. Since then, there are already 62 batches from the Philippines that had opportunities to get themselves into jobs and some even had their own businesses in the field of hair dressings.


Led by the  L’Oréal Foundation, Beauty For a Better Life is deployed in 27 countries globally and is one of the Foundation's key programs to empower women in situations of social and economic instability by training them for careers in the beauty sector. For its first run, L’Oréal Philippines, along with its partner organization Philippine Business for Social Progress (PBSP), decided to focus on training women within one barangay to allow for growth within the community and co-empowerment among themselves.


This amazing program was first brought to Barangay Sto. Niño in Marikina as one of the priority areas for unemployment.

Up to now, there are already 62 individuals who have completed the program, 22 of them came from the third batch who graduated this April 2018. Each batch of beneficiaries went through daily classroom sessions in Barangay Hall that went for three months wherein they were taught different hairdressing skills like blow drying, hair coloring, hair cutting and application of different hair treatments under the supervision of  L’Oréal Philippines trainers. They were also exposed to a one-week internship in  L’Oréal's partner salons across Metro Manila to practice actual hairdressing jobs and potentially further their career options.



“We believe in the power of beauty to change lives, and Beauty For a Better Life expands the definition of beauty by using it a way to provide skills and livelihood opportunities to those most in need. A renewed sense of self-confidence, dignity, and motivation are fundamental changes that we see in our graduates and it is our hope and vision that Beauty For a Better Life empowers these women to gain a better quality of life through increased access to livelihood opportunities, and thereby becoming socially and economically empowered to also serve as beacons of hope for their own families and communities”, shares Carmel Valencia, L’Oréal Philippines Corporate Communication Manager.


April 3 signals a new chapter for the program as it celebrates all the beneficiaries from Brgy. Sto. Niño including the latest set of graduates and also gives way for the turning over of the program to a new barangay in Marikina. “It is truly heartwarming to see the hope that the program has brought about to the lives of the women (and men) of Brgy. Sto. Niño. For the next cycle of Beauty For a Better Life, we are hoping that we will also open opportunities to individuals from Brgy. Dela Peña and continue our advocacy of changing lives through beauty,” concludes Ms. Valencia.


On April 4, the first batch of beneficiaries from Barangay Dela Peña will begin their training.

About Beauty for a Better Life
From 2009 to 2012, L’Oréal Philippines mounted the annual ‘Bigay Daan’ program which taught hairdressing and makeup skills to over 300 unemployed women in Pasig over four years.   

In 2017, L’Oréal Philippines relaunched the program under a new name, ‘Beauty For a Better Life’.  Led by the L’Oréal Foundation and implemented in different countries across the globe, ‘Beauty For a Better Life’ continues to empower and change the lives of women through developing their self-confidence and providing them with an opportunity for a better life. Acknowledging that having a ‘better life’ may mean different things to different people in different cultures, the Foundation gives its counterparts in different countries the liberty to design the program to be more appropriate and relevant to the local context.

About L’Oréal Philippines
L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 25.8 billion euros in 2016 and employs 89,300 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain.

L’Oréal Philippines has been present in the country as a wholly owned subsidiary of L’Oréal since 1994. Based on the unique and diverse beauty needs of every Filipino, L’Oreal Philippines manages a portfolio of the most technologically advanced brands across several beauty categories and present across all beauty channels, including L’Oréal Paris, Maybelline New York, Garnier, Nyx Professional Make Up, Kiehl’s, Ralph Lauren, Giorgio Armani, Guy Laroche, L’Oréal Professionnel, Kérastase, and Matrix.

As one of the big beauty players in the country, L’Oréal Philippines has also made its contributions as a good corporate citizen to the country over its 25 years of presence. It is our priority and commitment to reduce the impact of our activity on the planet and bolster positive socio-economic impact on the lives of people and communities in the Philippines. This has been done through our various philanthropic activities such as “Beauty For a Better Life,” and “Citizen Day.”

About L'Oréal 
L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 26.02 billion euros in 2017 and employs 82 600 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 3 885 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain.
For more information: http://mediaroom.loreal.com/en/



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