Althea Launches the Bare Essentials with Their New Skincare Line

By Mhownai - March 22, 2018

Althea is known for providing us a wide variety of high-quality K-beauty supplies and now, they finally launched their very own product line!

First on the list is their Petal Velvet Powder, a mattifying, translucent powder that sets your makeup and leaves a smooth, silky satin finish. This product is also enriched with Polyphenols which is known to protect the skin from the adverse effects of sun exposure and oil from Althea seeds that protect the skin barrier from dehydration.This amazing product not only sets the makeup but also minimize pores and smooths unevenness.

"As one of the biggest digital beauty brands in Asia, Althea aims to continuously introduce intriguing new products this year to really show what we can bring to the market. There will be many innovative products made with the newest beauty technology launching in the Southeast Asian region for the first time... We are very excited to pioneer these trends," Frank Kand, C.E.O of Althea discloses.

The latest release from the Althea label is one that addresses a common problem faced by millions of Althea's fans.

"They don't know what the specific steps and procedures are to complete the Korean skincare routine. Many are fazed by the number of steps but when in reality, it shouldn't be a difficult process at all," Hyeyoung Park, Head of Brand, shares.

Althea's Bare Essentials is your skin's perfect savior. They have launched their new skincare line. Althea's Bare Essentials focuses on skincare fundamentals and drops all the nonessentials.

"We wanted to go back to the basics and really strip it down to give the customers the most fundamental steps. From billions of data we've collected over 3 years, the most prominent fact is that a solid routine starts from 3 essential steps- cleansing, toning, and moisturizing. All the other additional steps are added to your routine are just that additional."

Not only they aim to give the benefits of the infamous 10-step Korean Skincare routine rolled into 3 quick and easy steps, their products also nourish the skin while leaving it looking bright, glowing and beautiful. With clean, minimal, yet effective formulas, these straightforward products epitomize simple perfection and deliver maximum results with minimum effort.

"We also believe that when one has great skin, it decreases the amount of makeup needed to create a perfect complexion, hence the phrase 'your skin completes makeup'".

Now, who's ready for some first impression video and review? I am. Stay tuned to my blog for more information.

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